The Problem
   

Staying Healthy is a Greater Challenge than Ever. Simply Eating Well and Taking Vitamins is NOT ENOUGH.

Americans' health is better than ever—and yet getting worse at the same time. Despite advances in medical science, we are increasingly impacted by a growing number of lifestyle stresses in today's world. Examples include poor diet, sedentary lifestyle, toxins in the environment, poor water quality, mercury-tainted fish, high stress levels, chemicals in our food and many others. These cause chronic, degenerative diseases that once affected only our elderly, but are now common in many adults and even our children. Diabetes, cardio-vascular disease, arthritis, asthma, allergies, chronic fatigue, cancer and irritable bowel syndrome are just a few of the preventable illnesses that diminish our capacity to enjoy a full, healthy life.

Information Everywhere... But Does it Really Help?

As they try to take greater responsibility for managing their own health, people look for accurate information to help them make better choices. Everywhere you look, there’s information about health and nutrition: in the media, on the Internet and in the advice from well-meaning people we know. This information is sometimes contradictory, often confusing and occasionally dead wrong. But people follow this advice every day—simply because they don’t know any better.

People often buy vitamins and supplements—now a multi-billion dollar industry—based on the latest fad. This information affects dietary decisions, too, which leads many people to deprive their bodies of the nutrients they need. Or worse, it can lead them to overuse the wrong food and supplements that stress their systems.

Studies even show that too much of certain vitamins and minerals can be harmful and lead to later problems. For example, large doses of vitamin A have been proven to cause birth defects and liver damage. There are hundreds more examples proving that the old adage, "You can’t have too much of a good thing," is wrong.

No Two Bodies Are Alike. What Does YOURS Need?

Simply put, our bodies are biological machines that require a particular blend of chemicals to run properly and efficiently, much as your car’s engine requires a certain formulation of fuel, engine oil, and other fluids. You would never put diesel fuel in a gas-powered car because it isn’t designed to work with that kind of engine. Yet we make these kinds of mistakes every day with our bodies!

The key is metabolic individuality. Your body chemistry is unique based on your genetics--coupled with everything you've ever eaten, drank, touched and inhaled. Your current health reflects these combined influences—like a metabolic fingerprint. Knowing how to optimize your health requires understanding exactly what your body needs. The food, vitamin or supplement that's good for someone else could actually be causing adverse reactions in your body. But how do you find out what your body needs?

For the answer to this critical question, read about Our Solution.

 

 

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